Comprehending the Freight Matching Community The trucking industry is littered by a number of brokers and carriers who are the key players in this industry with each one playing a particular role. The brokers are responsible for looking for the freight then matching the freight with the right trucks. The trucks are required to deliver the merchandise to the destination and the carriers do this task. connecting people with the freight and those with the trucks was hard. The back and forth connection between the brokers and the carriers was one that was built on one on one relationships that were surviving on trust between the parties. this relationships were successful enough to lead to them widening their business networks. They would usually communicate over fax or emails and phone calls when there was a business to be done and this kind of arrangement was proven to be costly to both sides. The internet use that becomes widely used made business to be done differently. the internet enabled people to shift from selling their goods and services physically to online it was much effective to do business over the internet.
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load board websites had to be developed in order to meet each businesses needs the load board sites were for the purpose of marketing the freights and trucks to the members of the transport family. money and time were saved as well as a wider market was accessed due to the benefits of the websites.
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Load Boards became very popular but of course anything with benefits always has a couple of setbacks. A big number of users joined board and it became a challenge to establish exactly what kind of users the companies were transacting business with. Trust became an issue and both the carriers and the brokers were worried whether either of the clients will act as duly expected. Carriers doubted whether they would be paid and the brokers doubted whether there freight will arrive at the destination on time. online social platforms enabled the establishment of trust that enabled parties to build flourishing relationships. twitter, facebook, skype and youtube were among the social platforms that enabled relationships to be built. People could now be business partners as these platforms connected people successfully. Freight matching communities were now established. These is through the combination of freight matching technology and the power based on social networking. the trading communities were made up of carriers and brokers who were very well known to each other, the communities were therefore private. freight matching communities compel businesses to greater heights. it is undeniable that freight matchmaking has opened up a future for load boards technology.